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Contact: Alissa Pinck
JS2 Communications
212-905-6261
apinck@js2comm.com
Comprehensive Holiday Toy Guide Available in Redbook
November Issue on Newsstands October 15
New York, NY (Sept. 25, 2007) – The Toy Insider, the annual holiday toy guide publication of Adventure Publishing Group, Inc. announced today its HOT 20 TOYS for the holidays. The HOT 20 serves as the opening section of The Toy Insider, which will run in the November issue of Redbook magazine, on newsstands October 15.
Parents and grandparents looking for the perfect present this holiday season can turn to the Toy Insider, a comprehensive guide featuring expert toy and gift recommendations. All of the toys and gifts in the guide have been selected by a panel of authorities led by Jonathan Samet and Laurie Schacht of Adventure Publishing Inc., publisher of leading industry trades The Toy Book and The Licensing Book and Reyne Rice, one of the top toy trend experts. For the past year, the Toy Insider team reviewed and evaluated the toys that will be available this holiday season to determine the most compelling new products and help gift givers get an early start on their holiday shopping.
Jam-packed with more than 100 toy recommendations from 70 manufacturers, the Toy Insider is a convenient and user-friendly guide listing gift ideas for all ages and both genders. Each section – Hot 20, 0-2 years old, 3-5 years old, 6-8 years old and 9+ years old – includes a description of the developmental needs and interests for that specific age group to assist busy parents and grandparents in finding the perfect gift. A toy skill key, located on the Hot 20 page, provides a list of icons that are matched to each toy, offering even greater assistance with age-appropriate gift giving. The last page of the 24-page guide even features a checklist of all the selected toys, which can be used as a handy shopping list.
“Parents, grandparents, and all gift givers looking to give the perfect gift to the child in their life will find a wide variety of toys to choose from in our guide,” said Jonathan Samet, Co-Publisher of the Toy Insider. “Based on the tremendous reception we received last year, we know that there is a real need for such a guide during the holiday shopping season and we are thrilled to be able to offer this resource to busy parents just like us.”
This year’s HOT 20 includes the following:
Brightlings Exploration Station – Leap Frog
Sit-To-Stand Dancing Tower - VTech
Sound Beginnings Groove ’N Go Music Maker - Shelcore
Spin & Explore Garden Gym - Lamaze
Disney Princess Enchanted Tales Interactive Throne - CDI
Playmobil Rescue Hospital Playset - Playmobil
Littlest Pet Shop Display & Play Round & Round Pet Town - Hasbro
Smart Cycle - Fisher-Price
Transformers Optimus Prime Voice Changer Helmet - Hasbro
Whiz Kid Learning System - VTech
American Idol Talent Challenge – Tech 2 Go
Eyeclops Bionic Eye - Jakks Pacific
Hannah Montana in Concert Stage - Play Along
Icoaster -Mega Brands
Karito Kids – Kids Give
Rubik’s Revolution - Techno Source
Air Hogs Havoc Heli Laser Battle - Spin Master
Fashion Magazine Editor - Fashion Angels Enterprises
Monster Dino - LEGO
Power Tour Electric Guitar - Tiger Electronics
The Toy Insider is the source for the hottest toys and gifts for the holidays. Now in its second year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. Jam-packed with more than 100 toy recommendations from more than 70 manufacturers, each toy was carefully selected by a team of experts all with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.
Adventure Publishing Group Inc. (www.adventurepublishingroup.com) is the leading publisher of magazines for the toy and licensing industries since 1983. Its portfolio of magazines include: The Toy Book, The Licensing Book and Specialty Toy & Gifts. The Toy Book provides retailers with the latest in merchandising, trends, licensed products and new marketplace introductions and is published monthly. The Licensing Book focuses on character properties, brands and trademarks with topical features, editorials, legal advice and exclusive retailer information. Two Adventure Publishing-produced newsletters, The Toy Report and The Licensing Report, are weekly newsletters that keep their readers up to date on all breaking news and deals in the toy and licensing industries and are available in email format.
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