The Toy Book
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The Toy Insider

The Toy Insider

Contact: Jonathan Samet
The Toy Insider
212-575-4510, Ext. 2321

For more information, click The Toy Insider
cover on the right.


There is nothing like watching your little one unwrap that one toy they've been wishing for all season long, but getting to that moment can sometimes be a bit difficult. Scouring the toy aisles in search of the perfect gift is quite the task—and that's where we come in. We are so excited to bring you this year's Toy Insider, your holiday gift guide to the best toys for the kids in your life. The Toy Insider panel of experts has been locating, previewing, and playing with the best toys and games for this year's holiday season so that you can find the perfect gift.

This year's guide is packed with a brand new selection of toys for children of all ages. A handy skill key is located on the Hot 20 page, so you can see exactly what benefits the kids on your list will receive from each toy.

While traditional play patterns will always be around, it's no secret that tech toys have climbed to the top of kids' lists in recent years. This year, our brand new Top Tech 12 will guide you to the best tech toys on the shelves.

The following pages contain many of our favorite toys for the holidays, but you'll find even more if you visit our website, There, we've included an expanded selection of the best toys of the season. We have added tips, trends, and blog entries from our panel of toy experts. You can also watch videos of Toy Insider Mom Laurie Schacht talking about and demonstrating many of our selections.

The last page of the Toy Insider is a checklist of all of the toys featured in the guide, which you and your child can use as a handy shopping wish list. Take the page with you when you visit your favorite toy retailer and shop with ease.

As parents first and toy experts second, we know that gift giving should be fun and as stress-free as possible. Enjoy the Toy Insider, THE source for the hottest toys and gifts of the holiday season, and be sure to visit for even more great toys and gifts!
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About the Toy Insider:
The Toy Insider is the source for the hottest toys and gifts for the holidays.  Now in its third year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories.  Jam-packed with close to 90 toy recommendations from 57 different manufacturers, each toy was carefully selected by a team of experts all with years of experience in the toy industry.  The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

About Adventure Publishing:

Adventure Publishing Group Inc. ( is the leading publisher of magazines for the toy and licensing industries since 1983.  Its portfolio of magazines include: The Toy Book, The Licensing Book and Specialty Toy & Gifts. The Toy Book provides retailers with the latest in merchandising, trends, licensed products and new marketplace introductions and is published monthly.  The Licensing Book focuses on character properties, brands and trademarks with topical features, editorials, legal advice and exclusive retailer information. Two Adventure Publishing-produced newsletters, The Toy Report and The Licensing Report, are weekly newsletters that keep their readers up to date on all breaking news and deals in the toy and licensing industries and are available in email format.

Copyright 201 Adventure Holdings Group LLC. All rights reserved.

Publishers of: The Toy Book including Specialty Toys & Gifts,The Licensing Book
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