The Toy Book
Specialty Toys & Gifts
The Licensing Book
The Toy Report
Total Licensing Report
The Halloween Insider
The Toy Insider

Adventure Publishing Group has been the leading publisher of magazines for the toy and licensing industries since 1983.

THE TOY BOOK took roots one year after its sister publication, The Licensing
. Since then has been the leader in its field. The Toy Book is a monthly
publication reaching all mass retailers who purchase toys. With the
advancement of kids' electronics in this market, the editorial follows suit
as our children "grow up younger". The Toy Book covers the latest in
merchandising, trends, licensed products and new marketplace introductions.
The Toy Book remains the essential publication for anyone in the toy
industry. We are also pleased to announce we have merged THE TOY BOOK and
SPECIALTY TOYS AND GIFTS publications. This new format is designed to bring
a wider view of the market to all members of the toy industry. As always,
the Toy Book will continue to cover what's new and what's hot in the greater
toy industry.

SPECIALTY TOYS & GIFTS speaks directly to the store owner who is not
competing with the mass market, but looking for enticing toys and gifts that
will drive traffic directly to them. Specialty Toys and Gifts will feature
guest editorials by industry experts. It covers all of the news, trends and
specialty products available to the changing landscape of this important
marketplace. Specialty Toys and Gifts will appear as a comprehensive
bi-monthly section within the Toy Book.

THE LICENSING BOOK began when the licensing industry was just beginning, two years before LIMA was founded, and has grown up with this booming market. This monthly publication delivers the latest news, trends and information important to the industry. The Licensing Book focuses on properties and brands and delivers those messages to more than 16,000 retailers each month. From character properties to brands and trademarks, The Licensing Book covers it all, with topical features, editorials, legal advice, exclusive retailer information and Q&A's with key industry executives.

and THE TOTAL LICENSING REPORT are weekly newsletters that keep readers up to date on all breaking news and deals in the toy and licensing industries. Both of these are available by mail as well as email.

For more information an any of Adventure Publishing Group's products, click on the links to the left.

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Copyright 201 Adventure Holdings Group LLC. All rights reserved.

Publishers of: The Toy Book including Specialty Toys & Gifts,The Licensing Book
307 7th Avenue, Suite 1601, New York, NY 10001

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