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Adventure Publishing Group has been the leading publisher of magazines for the toy and licensing industries since 1983.
took roots one year after its sister publication,
The Licensing
Book. Since then has been the leader in its field. The
Toy Book is a monthly
publication reaching all mass retailers who purchase
toys. With the
advancement of kids' electronics in this market, the
editorial follows suit
as our children "grow up younger". The
Toy Book covers
the latest in
merchandising, trends, licensed products and new marketplace
introductions.
The Toy Book remains the essential publication for anyone
in the toy
industry. We are also pleased to announce we have merged
THE TOY BOOK and
SPECIALTY TOYS AND GIFTS publications. This new format
is designed to bring
a wider view of the market to all members of the toy
industry. As always,
the Toy Book will continue to cover what's new and what's
hot in the greater
toy industry.
speaks directly to the store
owner who is not
competing with the mass market, but looking for enticing
toys and gifts that
will drive traffic directly to them. Specialty
Toys and Gifts will feature
guest editorials by industry experts. It covers all of
the news, trends and
specialty products available to the changing landscape
of this important
marketplace. Specialty Toys and
Gifts will appear as
a comprehensive
bi-monthly section within the Toy
Book.
began
when the licensing industry was just beginning, two years
before LIMA was founded, and has grown up with this booming
market. This monthly publication delivers the latest
news, trends and information important to the industry. The
Licensing Book focuses on properties and brands
and delivers those messages to more than 16,000 retailers
each month. From character properties to brands and trademarks, The
Licensing Book covers it all, with topical features,
editorials, legal advice, exclusive retailer information
and Q&A's with key industry executives.
and are weekly newsletters that keep readers up to date on all breaking news and deals in the toy and licensing industries. Both of these are available by mail as well as email.
For more information an any of Adventure Publishing Group's products, click on the links to the left.
Please visit our database of manufacturers for more information on products and companies by clicking here.
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